In 2011, Furstenberg asked readers of DonRockwell.com, a leading online food community, for help. Commissioner Adam Tope recommended to Furstenberg that he look into the Van Ness/Forest Hills neighborhood since the area was underserved by bakeries and has large resident, student and commercial population that would make an excellent customer base for a bakery.
The Advisory Neighborhood Commission reports that Furstenberg is in advanced discussions to lease 4434 Connecticut Avenue NW. The bakery concept will primarily offer baked goods and breads and will also offer seating for 48 patrons. The ANC is proactively working with the landlord and Furstenberg and hopes to welcome Bread Furst to the neighborhood in the near future.